I translate complex financial, regulatory and behavioural constraints into clear product direction teams can realistically build and sustain.
A product and UX leader specialising in the earliest, most consequential phase of building digital financial products. I work at the intersection of product vision, early discovery and financial app conceptualisation — and I stay close to the market through immersive field research across continents.
Experience
N26
Director of UX
Digital bank
Led UX for one of Europe's leading digital banks — product direction, team building, and trust-led design at scale.
Paysafe
Head of Product
Payments
Owned product strategy across payments experiences where trust, conversion and liquidity converge at the moment of transaction.
M-KOPA
Fintech Product Advisor
Africa
Advised on inclusive financial products grounded in how people across emerging markets actually pay, save and borrow.
Crédit Agricole Deutschland
Product Definition
Banking
Early product definition and discovery work for new digital banking propositions.
Schibsted · Adevinta · Property Finder
Payments & Marketplaces
Marketplaces
Worked at the intersection of payments and marketplaces — where trust, conversion and liquidity meet.
Now
WEDOAI
Founder · India
India-based studio building AI products people can trust, use and pay for — and helping teams decide what to build and how to work with AI in high-stakes environments.The UX Team
Fractional Partner
Embedding senior product & UX capability where early clarity and direction are needed, supporting execution through small, focused teams.Approach
In the market
Field research
Field trips and immersive research across Africa, India and Europe, observing real money behaviour to inform product direction.Decision-ready artefacts
Clarity
Turning ambiguity into clear direction and artefacts teams can realistically build and sustain.Co-creation
Facilitation
Facilitating field trips and workshops with product teams, using real-world contexts as the start of discovery.Lifestyle by design
Founder
Through Business Hippie, mentoring AI founders & solopreneurs to design work that funds the life they want.